Understanding the return on investment (ROI) in out of home (OOH) advertising is key to making smarter marketing decisions. This guide explains how brands can measure the effectiveness of OOH campaigns by tracking visibility, audience interactions, reach, and engagement. It covers practical methods such as using location analytics, impression estimates, conversion tracking, and data i... https://www.cashurdrive.com/blog/how-to-measure-roi-in-ooh-advertising