The Korean drama industry is rapidly transitioning from traditional broadcast channel-centric to a digital transformation led by OTT and digital platforms. In this shift, production investment costs have increased https://livebookmarking.com/story18931336/production-of-korean-dramas-in-the-digital-transformation-era-analysis-of-cost-structures-and-marketing-strategies-through-ott-platform-expansion-and-international-market-penetration-with-diversified-revenue-models