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Amul's Marketing Strategy & Case Study: Becoming the Taste of India

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"The ""Amul Marketing Strategy"" is a textbook example of brand success in India. Since its inception in 1946, Amul has transformed the dairy landscape, creating a brand known as the ""Taste of India."" Amul’s strategy revolves around quality, affordability, and community, making it a household name. With its cooperative model, Amul empowers farmers and guarantees product quality, whi... https://reliqus.com/amul-marketing-strategy

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